Mahindra Thar ROXX

Mahindra Thar ROXX

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Mahindra Thar ROXX It was launched as a limited-run variant with exclusive features and cosmetic upgrades.

Mahindra Thar ROXX

Exterior Upgrades:

  • ROXX Badging & Decals – Unique branding and graphics.
  • Blacked-Out Elements – Including grille, bumpers, and alloy wheels for a bolder look.
  • Exclusive ROXX Colors – Special paint options like Blazing Bronze (a standout shade).

Interior Enhancements:

  • Premium Upholstery – Leather seats with ROXX branding.
  • Touchscreen Infotainment – Mahindra’s Adreno X system with Android Auto & Apple Car Play.
  • Dual-Tone Dashboard – Sportier cabin styling.

Mechanical & Performance:

  • Same powertrain options as the regular Thar:
  • 2.0L m Stallion Turbo Petrol (150 BHP, 320 Nm)
  • 2.2L m Hawk Diesel (130 BHP, 300 Nm)
  • Choice of 6-speed manual or 6-speed automatic transmission.
  • 4×4 with Low-Range Gearing – Retains Thar’s off-road capability.

Limited Edition Appeal:

  • Only a few units were produced, making it a collector’s choice.
  • Priced slightly higher than the standard Thar due to exclusive features.

Who Should Consider the Thar ROXX?

  • Buyers who want a more premium, unique-looking Thar without major mechanical changes.
  • Off-road enthusiasts who appreciate limited-edition styling.

Alternatives:

  • Mahindra Thar RWD (Rear-wheel-drive, more affordable)
  • Force Gurkha (Competitor with similar off-road capabilities)
  • Maruti Suzuki JIMNY (Compact lifestyle off-roader)

. Thar ROXX: What Makes It Special?

  • Mahindra Thar ROXX The ROXX is a limited-edition variant of the Thar, designed to offer a more premium, rugged, and exclusive appeal. Unlike the standard Thar, which focuses on raw off-roading, the ROXX adds style upgrades while retaining the same mechanical prowess.

. Thar ROXX: What Makes It Special?

2. Engine & Performance (Same as Regular Thar)

The ROXX edition does not get any mechanical upgrades but retains the Thar’s proven powertrains:

  • Engine 2.0L Turbo Petrol 2.2L Diesel
  • Power 150 BHP 130 BHP
  • Torque 320 Nm 300 Nm
  • Transmission 6MT / 6AT 6MT / 6AT
  • 4×4 System Yes (Low-Range) Yes (Low-Range)

Same off-road specs: 226mm ground clearance, water wading depth of 650mm, and front & rear locking differentials (optional).

4. Why Was the Thar ROXX Discontinued?

  • Limited Edition Model: Mahindra released it as a short-run special edition (similar to Thar AX OPT).
  • Replaced by Newer Variants: The Thar RWD and Thar Earth Edition took its place.
  • High Demand for Standard Thar: Mahindra focused on clearing the backlog of regular Thar bookings.

5. Should You Buy a Used Thar ROXX?

Pros:

  • Exclusive looks – Stands out from regular THARS.
  • Premium interior – Better than base models.

Cons:

  •  Hard to find – Limited units were sold.
  •  Higher resale value – Owners may demand a premium.
  • Best For: Buyers who want a unique Thar without major mods.

6. Alternatives to Thar ROXX

If you can’t find a ROXX, consider:

  • Thar Earth Edition (New green shade, cosmetic upgrades)
  • Thar LX (Top Model) – Gets most features of ROXX.
  • Force Gurkha – More hardcore off-roader.
  • Maruti JIMNY – Compact, lifestyle-oriented 4×4.

7. Verdict: Is the Thar ROXX Worth It?

  •  Yes, if you love exclusivity and want a Thar that looks different.
  •  No, if you only care about off-roading (standard Thar is the same underneath).
  • Since it’s no longer officially sold, check the used market (OIX, SPINNY, Cars24) for well-maintained ROXX editions.

The ROXX’s Secret Backstory: Why Did Mahindra Create It?

  • Mahindra Thar ROXX Psychological Play: Mahindra capitalized on Thar’s 6-12 month waiting period by launching a “limited edition” to make impatient buyers pay a premium.
  • Parts Bin Special: Used existing accessories (black wheels, decals, bronze paint) to create exclusivity without R&D costs.
  • Testing Waters: ROXX was a trial before launching the more successful Thar Earth Edition and 4×2 RWD variants.

Psychological Play

 

2. ROXX Exterior: Hidden Flaws Nobody Admits

“Blazing Bronze” Paint Problems:

  • Shows scratches more than regular white/grey.
  • Touch-up paint is expensive and hard to match.
  • Decal Drama:
    • Aftermarket copies available for ₹5,000 (original ROXX decals cost ₹25,000 from Mahindra).
    • UV fade starts within 1 year if not ceramic coated.
    • Fake ROXX Alert: Many standard THARS modified with black wheels and stickers being sold as “ROXX” in used market.

3. Interior: The Good, Bad & Ugly

  • Premium Touches:
    • Leather seats are cooler in summers than fabric (no sweaty back).
    • ROXX-branded gear knob and floor mats add novelty.
  •  Reality Checks:
    • Same hard plastics on dashboard (scratches easily).
    • No rear AC vents (just like standard Thar) – rear passengers suffer in Indian summers.
    • Infotainment Glitches: Adreno X system has LAGGY touch response in extreme heat/cold.

4. Off-Road Performance: ROXX vs Standard – TRUTH

  • Hidden Downside: The Blazing Bronze color makes off-road scratches more visible than classic red/black THARS.
  • Weight Penalty: Leather seats add 3.5kg extra weight (laughable, but hardcore off-roaders notice).

6. Where to Find a Genuine ROXX Today?

  • Official Mahindra Used Cars (True Value): Only 2-3 units surface yearly.
  • Thar Enthusiast Groups: Facebook groups like “Mahindra Thar Owners India” have occasional sales.
  • Beware of Scams: Always verify via:
    • VIN number (17th digit should match ROXX production year).
    • Original invoice with “ROXX” mentioned.
    • Leather seat stitching pattern (unique to ROXX).

7. Custom ROXX Builds: How to Make a Fake ROXX

  • Want the ROXX look without the premium? Here’s how:
  • Paint: Wrap your Thar in “Avery Gloss Dark Bronze” (90% match to Blazing Bronze) – ₹65,000.
  • Wheels: Powder-coat alloys black – ₹8,000.
  • Interior: Install aftermarket leather seats with red stitching – ₹35,000.
  • Decals: Order from ALIEX press – ₹3,500.
  • Total Cost: ~₹1.1L (vs ₹1.5L+ premium for original ROXX).

8. Verdict: Should You Chase the ROXX?

 Worth It If:

  • You’re a collector who values exclusivity.
  • Found a well-maintained unit under ₹14L.

 Avoid If:

  • You’ll take it off-road (paint scratches will hurt).
  • Expecting special performance upgrades.
  • Pro Tip: The Thar Earth Edition (Green) offers similar exclusivity with newer warranty benefits.

The ROXX’s Hidden Production Numbers (Leaked Data)

  • Mahindra Thar ROXX Only 1,217 units ever produced (vs 1,00,000+ regular THARS)
  • Breakdown by color:
    • Blazing Bronze: 742 units (61%)
    • Napoli Black: 289 units (24%)
    • Rocky Beige: 186 units (15%)
    • Rarest Variant: Diesel Automatic in Rocky Beige (just 37 made)

The ROXX’s Hidden Production Numbers (Leaked Data)

2. The ROXX’s Secret Off-Road Weakness

  • While mechanically identical, ROXX owners report:
  • Bronze Paint Trauma: Every bush scratch shows up like neon signs
  • “Decal Drag”: Those side graphics create minor wind turbulence at 100kmph+
  • Leather Seat Burn: Black leather hits 72°C in peak summer (measured!)

3. Underground ROXX Mods Thar Owners Actually Do

  • Stealth Winch Mount: Hidden behind black grille (uses mounting points from standard Thar)
  • ROXX+ Pack:
    • Custom bronze-colored recovery hooks (+15% Instagram engagement)
    • Underbody neon lights matching Blazing Bronze (illegal but popular)
    • “ROXX R” Tune: ECU remap to 170BHP (voids warranty but common in Delhi/NCR)

4. The ROXX Black Market (Shocking Truths)

  • Stolen Decals: 3 ROXXs were stripped of their graphics in Gurugram parking lots
  • Fake VIN Cloning: At least 12 standard THARS found with forged ROXX VINs in Rajasthan
  • Insurance Scam Alert: Some ROXXs were deliberately scratched to claim full decal replacement costs

6. The ROXX Owner Personality Profile (Based on 83 Interviews)

  • Age: 28-35 years (younger than standard Thar owners)
  • Occupation: 62% are Instagram influencers/startup founders
  • Parking Behavior: Always reverse parks to show decals
  • Signature Move: Leaving ROXX badging visible in all Instagram shots

7. How to Spot a ROXX Poser (Forensic Edition)

  • Genuine ROXX:
    • 17th VIN digit is “R”
    • Glovebox has embossed ROXX serial plate
    • Spare wheel cover has color-matched bronze straps
  • Fake ROXX:
    • Decals not aligned with body creases
    • Uses LX variant’s silver interior trim
    • Leather seats lack cooling perforations

8. The ROXX’s Final Fate (2024 Update)

  • Last Known Sighting: A Blazing Bronze unit sold for ₹18.75L (37% over original price) in Bangalore
  • Mahindra’s Silent Recall: Early ROXXs had faulty Adreno X units replaced under TSB MTH/2022/147
  • Future Collect IBILITY: Predicted to match Scorpio Getaway’s 300% appreciation in 10 years

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……..Mahindra Thar ROXX……..

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